Blog Spot: From Asen to London with löve

Growing up in a small town close to Varna, Asen says, that he has had an amazing childhood with lovely friends in his teen years spent there. His passion for fashion comes from his artistic family, mainly from his mother. Life takes a turn after his decision to work in the fashion industry. He’s had a big desire to show his point of view through his clothes and moving to Sofia grants him that. The creation of his blog, combined with his work as stylist and PR for Bulgarian celebrities contributes to his success. He also takes part in the first few collections for an alternative bulgarian brand. Meanwhile his blog is transformed into the website TheCowboyRobot.com, which he defines as one of his best decisions up to date.

Being a fashion blogger is not as easy as it looks, as per Asen, since today everyone is trying to be one, but in reality very few people have the ideas and the knowledge to be excellent and inspiring. Personally, he started because of his need to share his ideas with people with the same aesthetic as his in hopes of inspiring at least one of them per day in being free to be themselves. Gradually he began sharing the style of others that have grabbed his attention and according to him deserve the spotlight. His website is a place where everyone is free, no prejudice and limitations and as far as his audience, they know Asen follows his own personal style and is rarely influenced by the latest fashion trends.

For 3 years now he is living in London and works for an elite french brand. Additionally he appears as a fashion scout, which is looking for interestingly dressed people and posts about them in his rubric London Streetstyle.

Edited by Ralitsa Kotopanova